Bright Future for Fenty Beauty

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Ever since its launch in 2017, Fenty Beauty has drawn international praise for the range of shades offered, namingly its 50 shades of Pro Filt'R foundation, specifically addressing a long-criticized gap in cosmetic industry offerings for black women and other women of colour. 

 The brand was founded by singer, Rihanna, made her trademark using her surname, Fenty, for use on an array of products, leading to speculation that she would begin working on endeavors other than her music. Although having recorded a high earned media value ahead of other high-profile brands like Kylie Cosmetics, Benefit, Urban Decay, KKW Beauty and NYX, the singer is not satisfied with that and always want to go a step beyond. 

With that, imagine completing your skincare routine with Fenty Skin. This has been confirmed by the own Rihanna to a well-known means, though not yet known the release date of Fenty Skin although Rihanna has made it clear that we will not have to wait too long. 

 Having Fenty Beauty sold in over 1600 stores worldwide, it is clear that Fenty Skin it will be a success  as it also promises to gather the essence of the artist and Rihanna be very present also in the creative process, as it has done since its inception in her signature makeup.

 By Erica Pamela

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