Major Brands Are Creating Scholarships for Black Students

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Major fashion and beauty brands are continuing their efforts to support the Black Lives Matter movement with scholarships and mentorship programs specifically for Black students. 

Brands such as Adidas, Gucci and Virgil Abloh of Off-White and Louis Vuitton men’s have responded to the recent protests surrounding the police killings of unarmed Black people across the country and the Black Lives Matter movement by launching scholarship opportunities for Black students in fashion and other industries.

Italian fashion brand, Gucci, announced a new global program and scholarship fund, called Gucci Changemakers, that will promote diversity and inclusion throughout the company with a multi-step action plan. 


The program includes three separate tiers: the Gucci Changemakers Fund, a scholarship program, and a company-wide volunteering initiative. All three programs are meant to foster racial diversity in both the company and the fashion industry as a whole. The changes come after Harlem couturier Dapper Dan (who has an ongoing collaboration with the brand) met with Gucci's CEO and President Marco Bizzarri to voice his concerns.

"We will invest important resources to unify and strengthen our communities across North America, with a focus on programs that will impact youth and the African-American community," Bizzarri said in a statement from the brand. 

"I believe in the promise of the next generation, and through our scholarship fund we will also create more opportunities for talented young people of diverse backgrounds to gain access to careers in the fashion industry."

By Erica Pamela


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