Beauty Industries Reacting To BLM Movement

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As protests against police killings and racism spread across America, most of their beauty brands have responded to the Black Lives Matter(BLM) Movement at first by posting a few words of support on social media sites.
That wasn’t nearly enough for Sharon Chuter, the Nigerian-born founder of makeup company Uoma Beauty. She began a campaign to pressure businesses in her industry to do something more tangible. For starters, releasing the percent of their black employees.
In her recent Instagram video, Chuter invited all companies and labels who had participated in "#blackouttuesday" to release the number of black employees they have at a corporate and executive level.
"Whereas we understand and appreciate the support, be conscious that to piggyback off a trending hashtag when you have been and continue to be a part of the problem is once again appropriating and exploiting the black community. You all have statements and policies about being equal opportunity employers, so show us the proof," Chuter stated.

Among the list of brands that had pledged to improve their employment practices includes cosmetics leaders The Estée Lauder Companies, Revlon and Sephora, whose data results still show meagre black participation considering the companies magnitude. 
Several brands decided to tackle racial injustice through monetary support, with donations being made to civil rights organizations and Black-owned businesses. Glossier donated $500,000(RM2.1mil) to organizations, including Black Lives Matter, Educational Fund, The Equal Justice Initiative, plus, an additional $500,000 to Black-owned beauty companies. Significant donations were also made by Kering Group, Anastasia Beverly Hills, Huda Beauty and Deciem. 

Beauty brands have historically enabled a “consistent erasure of people of colour,” said Sami Schalk, a professor of gender and women’s studies at the University of Wisconsin-Madison. “Because black folks have not been in power, the beauty industry has always marginalized us and told us that our bodies and hair is not okay and needs to be changed.”
By Erica Pamela

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